Editorial Policy

How deals are selected

Deals on this site are selected automatically, using price and quality rules our founder set based on his experience in the pet product industry. We focus on genuinely good products at meaningful discounts rather than surfacing every available offer. We look for products with clear value, credible discounts and established brands, but we don't test every product physically, and our judgment is not a substitute for your own research. Blog posts, and the products featured in them, are chosen by our founder.

How the rules work

Deals are selected automatically against a fixed set of rules our founder set, not by testing products by hand:

• The discount must be real: measured against the product's typical price, not an inflated "was" price.
• The listed price must be believable: we don't count a discount off a list price that looks artificially inflated.
• The product must have a rating of 4.0 stars or higher, with at least 50 reviews.
• The product must currently be in stock.
• Prescription-only products (such as prescription heartworm, flea and tick, antibiotic and anxiety medications) are excluded (see "Pet health products" below).

We do not accept payment to feature a deal.

Pet health products

We deliberately exclude prescription treatments, dewormers, antibiotics, and similar products from our deal feed. For over-the-counter health products we do feature (such as flea and tick topicals or supplements), we show prices only. Nothing on this site is veterinary advice, and we encourage you to consult your veterinarian before purchasing health products for your pet.

Affiliate independence

Some links on this site may be affiliate links, so we may earn a commission on some purchases. This does not influence which deals appear on the site. Selection is based on the criteria described above, applied consistently whether or not a link earns commission.

Price accuracy and corrections

Online prices change constantly. We cannot guarantee a specific refresh frequency, and prices may have changed at the retailer since we last checked. Please verify the current price at the retailer before purchasing. The retailer's live price always wins. If you spot an error, please tell us via the contact form and we will correct it.